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  • Government bumps up supply of private homes for full-year 2023 to highest in a decade. Orchard Road, Zion Road sites among 8 state land plots to be offered in H2 for private housing. Charming Garden makes third and final bid at collective sale with same S$175 million guide price. When new condo units are pricier than older ones by over 70 per cent. New private home sales up 17% in May from April, on the back of a doubling in launches.      
  • Government bumps up supply of private homes for full-year 2023 to highest in a decade. Orchard Road, Zion Road sites among 8 state land plots to be offered in H2 for private housing. Charming Garden makes third and final bid at collective sale with same S$175 million guide price. When new condo units are pricier than older ones by over 70 per cent. New private home sales up 17% in May from April, on the back of a doubling in launches.      

Felicia Cai

CEA Reg. No: R058393Z / L3010958I

Associate Listing Consultant Manager, Character Coach

Felicia comes from a family of entrepreneurs in the Floristry business where she developed her innate quality of being resourceful and having the constant drive to pursue new opportunities which help her clients discover the real value in Real Estate. Having also specialised in Human Resource for 10 years, Felicia is passionate about service from the heart so clients know they can count on her for trusted and tailored Real Estate advice. Felicia speaks fluent Korean as a third language.

Testimonies for Felicia Cai

  • Andrew Yee
    Google Review

    Positive: Professionalism. We engaged Property Lim Brothers as we were considering selling our place and buying another. Alan, Alexa, and Felicia were very professional in their discussions with us, and provided excellent advice that were catered to our financial situation and needs. Most importantly, it really felt like they were acting in our interest, as opposed to what I was accustomed to with most other agents (property, insurance, you name it) who are always looking to close a deal.At the end of several rounds of discussions, we decided against selling our place, but Alan, Alexa, and Felicia were professional throughout. If you engage them, I am sure that you won't be interacting with a pushy sales agent, but a proper value-add to your decision making process when selling or purchasing a home. They come highly recommended.

  • Pei Shan
    Google Review

    Beng Yew and Felicia assisted me in the purchase of my first property. They made the process very easy and seamless especially since I am residing overseas. Beng Yew and Felicia are very responsive in scheduling virtual visits, taking additional videos to get a sense of the surroundings. What impressed me most was their ability to share their professional perspectives, taking into account my preferences and always provided advice with my best interest in mind.

  • Lynn Ng
    Google Review

    Positive: Professionalism, Quality, Responsiveness, Value. Felicia and Gabriel gave sound advice regarding our purchase of a choice unit at Waterway Terraces II. Highly persuasive agents without being pushy, an asset to PLB. Definitely recommended.

  • Stefani Agustina
    Google Review

    Positive: I want to give a big shoutout

  • Kelvin Chong
    Google Review

    Felicia and Joan were very professional from Day 1. We were totally blown away from the end to end. It is definitely not your conventional real estate transaction. Kudos to Felicia, Joan and the rest of the team behind them. Appreciate the time, and hard work. Thanks!

  • Sy L
    Google Review

    Alfred & Felicia have been of a great help throughout our selling process. A detailed feedback was sent to us after every viewings (which we had it for almost every weekend) great thing is they are always around be it for the staging process etc. we can leave our home with them without having to worry. We are not familiar with the entire process since it’s our first time selling our home, but Alfred & Felicia have provided great help in terms of the calculations and timeline presented to us to allow us to have a better understanding of what to expect next. After all, great experience with them ☺️

  • The Tans
    Google Review

    We had a great experience with Felicia and her team. Felicia took the time to understand our specific needs and she was always efficient and responsive. She also made sure the whole staging process as well as the meeting with prospective buyers was very fuss free for us. Will definitely engage PLB again!

  • Nijaporn Wangtammanoon
    Google Review

    We couldn’t have done it without you, Alexa & Felicia! Felicia, Alexa and PLB teams are sincere, honest, responsive and professional who persevered with us throughout both buying and selling transactions. In critical situations, both of you were very responsive and gave us valuable advise/suggestions. It was a superb experience and if we were to transact again, we would definitely return to PLB and look for you! Thank you for helping us make both transactions materialise, now we have achieved our goal!

  • Julian Ong
    Google Review

    Chu Ying and Felicia put us at ease during our selling and buying process! Their knowledge, openness, and negotiation skills truly helped ensure we were making the right decisions throughout. We appreciate their patience in guiding us who were really blur in all the property jargon, rules etc.

  • Kenneth Tan
    Google Review

    Real Estate with integrity.👍🏻
    Awesome and great experience working with PLB team. The team handled the sale of our property with professionalism and integrity.👍🏻
    Highly recommend PLB social media platform home video. Our unit was sold at our desired price within a very short period. Our heartfelt thanks to Beng Yew and Felicia for their excellent service and hard work in the coordination for the sale of our unit. We are constantly be updated in the chatgroup by the team. Beng Yew has also provide us a detailed update of every viewing session. He is always proactive to our enquires and always ready to serve and help!👍🏻 Grateful, Thankful and Blessed to have PLB team to journey with us for the sale of our unit; 感恩有你们。Blessings.

  • J K
    Google Review

    Executed with excellent services and special call-out to Seng Huat and Felicia as well as the backend team participating in this. Thank you for everything and the journey from selling (revamp + repaint, staging, videos and photos and last but not least marketing ads) and to buying (with detailed analysis of each and every unit, multiple viewings around the island including advisory + negotiation). That’s a good whole 8 months. Incredible services 👍🏻

  • Shazana Anuar
    Google Review

    As first time home sellers, we appreciated how Ayu, Beng Kee, Felicia and team were so clear in their explanation of the sale process. They gave us sound advice on strategies to make our place more marketable and shared good tips from their experience dealing with past sales. The team is also very professional and hardworking. Thanks to their expert preparing of the unit and handling the various viewings, we were able to sell our unit less than two weeks of it being listed. They also prepared all the necessary documentation and were ready and quick to come over to us to get our signatures and hand over the papers to the other party. Ayu and team also guided us well on the financials and the timelines. They did a lot of behind the scenes work to negotiate and liaise with the buyers on our behalf. As we were looking to purchase a new unit as well, Ayu and team also explained and guided us on the process. We felt very assured with the service and would very much recommend this team!

  • Wayne Lim
    Google Review

    When we had the intention to sell, PLB came right up our mind! Felicia and Alexa dropped by our place after we asked for the first non-obligation review. (oh yes, before that, PLB sent a welcome kit over with a comprehensive company background intro booklet and their new PLB endorsed coffee cup! Impressive!)
    They were very professional and the PLB experience is unique, out-of-the-box as compared to traditional property managers sessions. Both Felicia and Alexa made sure that they attend to the sellers' requirements and expectation, at the same time offering their expertise on how to market the property. I am totally sold when I saw them coming with their 'homework' well prepared in their tablets. This shows their devotion and commitment to you before they kickstart the sales process.
    Market research, punching in numbers, competitor's listings and most importantly, a transparent conversation which remains as the main competitive advantage of the PLB culture.
    I would highly recommend them if you are looking around in the market, give them a call because they will 'always be happy to show you the place'.

  • Dylan Kok (Hong Yi)
    Google Review

    Gabriel and Felicia were very responsive and took time to understand our requirements for our next home. They were able to filter and recommend suitable homes for viewing, and helping us to arrange viewings despite the COVID restrictions in place. We found our next home and were able to negotiate for a price that we were happy with. Gabriel and Felicia ensured that the admin and documentation were in place, making the process smooth and fuss-free.

  • Charlene Tan
    Google Review

    We engaged PLB to sell our property. Gabriel and Felicia were responsive and professional throughout the entire process, providing sound advice and recommendations which were backed up by pricing analysis and sound experience. Besides this, they were able to market and promote the property through the video, highlighting its unique selling points and appealing to the appropriate target groups. The approach was highly effective and seamless, resulting in us selling at our marketed price within a week of the video launch, despite the COVID restrictions on viewings in place. All in, we are impressed and very satisfied with PLB's approach, and especially Gabriel and Felicia for facilitating and easing our sale.

  • Teddy Tan
    Google Review

    Gabriel and Felicia are agents par excellence – very professional and knowledgeable. Enlisted them to sell our Punggol Central flat. They moved the property in double-quick time at a record price without sacrificing integrity. Definitely recommended.

  • Rene Ryne
    Google Review

    Beng Yew and Felicia have been very helpful throughout the whole journey. They responded and reacted promptly. Whenever we have any concerns and questions, they will try their best to ensure these are addressed. We are grateful for the valuable insights and advice given to us along the way. Thank you!

  • Jeryl Neo
    Google Review

    I just engaged them like in April and they are fast in handling my case such that by May they realise the video of my BUC unit and that by early June we are able to clinch a ready to buy client. Very much anticipated and much appreciated from the efforts put in by George & Felicia! Thumbs up and kudos to their professionalism and undivided mindset to get my unit driven to closing! Heartfelt thanks to all PLB team members involved in pushing off my unit so promptly and with success!

  • Alan L
    Google Review

    A sincere thank you to Marc, Felicia and crew from the PLB team to market and sell our house with a result that exceeded all expectations! From the sheer amount of prep work and dedicated effort put in, yet keeping the whole work-ethics professional and overall mood light-hearted, it is definitely a no-brainer to engage this party hands down!

  • Jessica Loo
    Google Review

    Felicia and Jesley were immensely organised and professional in their approach in assisting with the same of our flat and our search for our next property. The marketing, viewing and sale of the property proceeded very smoothly, with Felicia and Jesley exceeding expectations in their commitment to make it a seamless process. Thank you!

    Educational Videos

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    Property Listings

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      Listing Date: June 5, 2023
      Sold Date:

    Sold in 5 Days

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    1,480,000

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    2,080,000

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    7

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